08 — Removable point-of-purchase graphics
We manufacture POP labels and posters — high-quality removable graphics and promotional stickers for white goods, grey goods and retail products. The engineering problem here is not printing; it is adhesion. A POP label has to hold for months in a showroom, then leave nothing behind.
Overview
POP (point-of-purchase) labels are self-adhesive removable labels applied to white and grey goods — refrigerators, washing machines, microwave ovens, television screens — to carry feature callouts and promotional messaging on the shop floor.
The adhesive is formulated to release cleanly once the customer takes the product home: no residue, no solvent, no bucket of water. Internationally this is the standard approach for consumer appliances, retail promotions and temporary branding, and it is what keeps a brand-new appliance looking brand new after the sticker comes off.
- Removable adhesive that leaves zero residue
- Static-cling film available where no adhesive at all is preferred
- Large-format four-colour posters for body graphics
- Can be embossed, thermoformed or selectively domed
Specification
POP Labels
- Adhesive
- Removable adhesive, or static-cling film with no adhesive
- Base film
- Silver PET, white vinyl, clear vinyl
- Thickness
- 80 to 150 microns
- Colour
- Single or multi-colour printing with tailored artwork
- Size
- Customisable, including large-format posters
- Packaging
- Supplied in sheet form for easy application
- Pricing
- Enquire for bulk rates
Applications
White goods
Refrigerators, washing machines, dishwashers, microwaves
Consumer electronics
Television screen graphics and feature callouts
Retail promotion
Seasonal offers, price flashes and campaign graphics
Showroom display
Body graphics and specification posters on display units
Advantages
Built to a construction, not a catalogue number — the film, ink, adhesive and finishing are chosen for the job.
- Catches the customer's eye with visually striking artwork
- Drives effective merchandising and display impact
- Enhances brand perception at the moment of decision
- Targets impulse buyers right at the point of purchase
- Highlights product specifications clearly on the unit itself
- High return on a low unit cost
Questions
Will the label leave residue on a customer's appliance?
No. The adhesive is specifically formulated for clean removal, so no solvent or water is needed. This is the whole point of a POP construction as opposed to a standard permanent label.
What is static cling and when should I use it?
Static cling film holds by electrostatic attraction with no adhesive at all. It is the safest option for glass and high-gloss display surfaces, and it can be lifted and repositioned during merchandising.
Also manufactured
Start a project
Send artwork, dimensions, substrate and service conditions. We will specify the construction and quote against the real sheet yield — not a list price.